Sake lees
Sake lees, which are produced during the sake brewing process, are effective for beautifying the skin and are rich in kojic acid, arbutin, and ferulic acid, which prevent dullness caused by dryness. In addition, the sake lees used by NAIA are based on sake lees obtained from daiginjo sake produced in Oku-Noto, and have excellent moisturizing properties.
Chrysanthemum charcoal
Chrysanthemum charcoal is highly valued in the beauty industry for its excellent adsorption and purifying power. Charcoal has the ability to effectively remove excess dirt and oil while retaining the oils necessary for the skin. The chrysanthemum charcoal used by NAIA is made by traditional charcoal makers who plant oak trees and carefully burn them using traditional methods. This process makes the most of nature's bounty while maintaining the rich ecosystem of the forest. The chrysanthemum charcoal chosen by NAIA not only provides beauty benefits, but also symbolizes NAIA's spirit of valuing harmony with nature and provides gentle care for the skin.
Fried Hama Salt
Oku-Noto Agehama Salt is a special salt nurtured by the sea breeze of the Sea of Japan and the blessings of the sun. It is made using the traditional method of slowly evaporating seawater in the sun, and is characterized by its mellow saltiness and richness of ingredients that are good for the skin. Agehama Salt is used in our skin care products as an essential ingredient to moisturize the skin and give it a youthful appearance.
Noto Hiba
Noto Hiba is a plant called "ate" in the Noto region, and while "hiba" is the common name in the Tohoku region, this name has been used in the Noto region for a long time. Noto Hiba is rich in a substance called hinokitiol, which has a cleansing effect. The cleansing effect of this blessing of nature without putting a burden on the environment, and the relaxing effect on the mind and body, truly symbolize the spirit of NAIA.