Here are some important keywords

Nature of Noto

Located almost in the center of the Japanese archipelago and surrounded by the Sea of ​​Japan, the landscape of the Noto Peninsula has been shaped by the activities of the people who live there.

The rich nutrients contained in the soil of Satoyama, where various organisms live, flow through the groundwater into rivers and the sea, supporting a rich marine ecosystem, and the landscape of Satoyama and Satoumi is what adds value to the product.


Noto artisans have nurtured the products while protecting the natural diversity in the harsh natural environment, and have continued to hone their skilled techniques in the traditional manufacturing methods that have been passed down through the generations.

As mechanization advances, the starting point for our manufacturing is the wisdom to create a future in which we can continue to live in harmony with nature.

Inclusivity and circulation

It is necessary not only to enjoy the blessings that nature provides, but also to ensure that it continues to fulfill its role of creating and protecting a rich environment for diverse organisms.

Through initiatives such as using carefully selected plant-based raw materials and developing packaging-free products that reduce waste, we aim to create a society where people around the world can live in peace.

Real Value

Following in the footsteps of our predecessors, we aim to provide limited resources to the people of today.

We deliver products that contain only the necessary ingredients, in the quantities you need, with as little waste as possible, so you'll want to use them every day with confidence.