Rice bran

Rice bran is the skin and germ that comes out when brown rice is polished. It is also a material that has been used for skin care since ancient times in Japan. Rice bran is packed with many beauty ingredients that keep the skin healthy, such as ferulic acid* that protects the skin from external damage, and vitamins that increase the skin's resistance and maintain beautiful skin.

*Ferulic acid: skin conditioning ingredient

Rice bran from our own organically grown rice

As soon as NAIA established its base in Suzu, it started farming. First, it decided to cultivate "Sakura Fukuhime" rice, a variety that can be used for both food and sake.

This variety has strong stems and is resistant to disasters, making it suitable for cultivation in Suzu City, a coastal area prone to salt damage. We work with local farmers to grow it organically.

NAIA's proprietary beauty ingredients

  • Noto rice bran extract

    This extract is made from rice bran extracted from organically grown rice in Suzu City, using moisturizing plant-derived ingredients. Suzu City is a coastal area, so it is rich in sea minerals. It is also rich in B vitamins, which help keep your skin healthy.