2025/03/03
Changes from previous products and discontinued products due to brand renewal
On April 1, 2025, NAIA will revamp its design and expand its product lineup, and will renew its brand with a new concept: "Clear transparency and firmness. New beauty born in Noto."
Product lineup
We will begin selling four new and renewed products.
Notification of product packaging renewal and discontinued products
We will be renewing the package design of some products. In addition, sales of some products will be discontinued due to the addition of new products.
■"Noto Hiba Bath Salt" package renewal
New packaging after renewal
The packaging for "Noto Hiba Bath Salt" will be changed to a new package for products shipped after April 1st. 
Due to the renewal, sales of the old package will end for orders placed on March 28th.
Noto Hiba Bath Salt 480g (old packaging)
We apologize for any inconvenience this may cause to our valued customers, and we appreciate your understanding.
■New camphor scent now available for "Chrysanthemum Charcoal & Sake Lees Facial Cleanser"
New product: Kiku-charcoal & sake lees facial cleanser 100g Camphor
In addition to the existing lavender scent, a camphor scented face wash will be released on April 1st.
While retaining the same beauty ingredients, it has been blended with camphor tree essential oil for its gentle fragrance.
The conventional lavender-scented facial cleanser will continue to be available for purchase as "Lavender Facial Cleanser with Chrysanthemum Charcoal and Sake Lees."
Choose from two different scents to enjoy.