2025/03/03

Clear transparency and firmness.
New beauty born in Noto.

April 1st: "NAIA" brand renewal

NAIA, a skincare brand that combines the power of nature with science, will undergo a brand renewal on April 1, 2025.

In this renewal, three new products have been added and one product has been renewed. Firmness, luster, transparency. Even professionals have been amazed by the unknown beauty power of skin care. NAIA aims to provide anti-aging care that goes beyond moisture, and will continue to evolve as a nature science cosmetic from Noto.

NAIA's history and new challenges

As a member of the Astena Group, which has a 110-year history in the healthcare field, we have been conducting research and development every day to maximize the beauty and healthcare effects hidden in natural materials from Noto. In addition to the existing lineup that began selling in May 2024, we will now welcome new products and further deepen the brand's worldview.

Healthy beauty from Noto.
A sustainable future for Noto

We utilize the power of materials that grow naturally in nature and have been handled by human hands through the power of science.
Achieving a sustainable Noto and hoping for recovery.
NAIA offers a strong and new beauty born in Noto.

Please look forward to the birth of the new NAIA on April 1, 2025.



Changes from previous products