Underpinning NAIA's product development is the "richness of time" I experienced while living in Noto.

After relocating part of our head office functions to Noto, I encountered a lifestyle in harmony with nature, the relationship between people and the land, and a culture of "not rushing."

Landscapes where human activity and nature coexist, symbolized by the World Heritage site "Noto's Satoyama and Satoumi."

The unwavering stillness taught by the "Japan Sea Proper Water," which continues to remain quietly in the deep sea.

And the beautiful cycle that continues across generations, living within the World Forestry Heritage "Noto's Ate (Hiba) Forestry."

These experiences formed the foundation of NAIA's craftsmanship.

The materials we encountered in Noto—sake lees, kiku-zumi charcoal, rice bran, agehama salt, and Noto hiba wood.

All are blessings nurtured over a long period of time.

While maximizing their value, and backed by 110 years of research, we carefully craft them into products that quietly accompany our daily lives.

I believe that living deliberately isn't about perfecting things, but about "having the space to notice."

We hope that NAIA products can bring you such small "discoveries of comfort."

Bringing the abundance received from Noto into your life.

We will continue to earnestly create products.

NAIA Co., Ltd.
Representative Director, Utano Shimizu