NAIA hotel amenity series, born from the wholesome bounty of Noto
NAIA is a "regionally循环" healthcare brand born from natural materials of the Noto Peninsula.
More than just cleansing and moisturizing, we aim for the experience to be a special one that soothes the mind and body of our guests.
May your senses be fulfilled and your stay be more comfortable and pleasant.
We offer skincare amenities that are gentle on both nature and your mind.
110 years of experience ensuring reliable quality
NAIA was born from the Astenal Group, which has over 110 years of history in the pharmaceutical and healthcare fields. With a rigorous formulation based on dermatology, we leverage Noto's vitality while achieving both naturally derived ingredients and a noticeable effect on the skin.
Noto's regional circular manufacturing, connecting to the future
Our starting point for development is not just utilizing natural materials, but also recycling local resources. We participate in the "Suzu Organic Village Concept" which promotes sustainable agriculture, practice organic farming in our own fields, and upcycle unused resources. We believe that NAIA's role is to protect this cycle in Noto and deliver its bounty to our customers.
Formulation design that is gentle on both skin and nature.
Free of silicone, alcohol, synthetic fragrances, and animal-derived ingredients. This product offers excellent cleansing and moisturizing properties while also being environmentally friendly. We prioritize an additive-free formula that is gentle on the skin.
NAIA Development Policies
- Development begins with utilizing the resources of Noto.
- We do not aim to eliminate ingredients, but rather to comprehensively assess safety, rationality, and comfort.
- We prioritize the role of each ingredient and its necessity in the formulation, rather than simply the quantity.
- As a rule, we do not use ingredients that are controversial in terms of environmental impact or safety (e.g., volatile silicones).
- No animal testing is conducted during the product manufacturing process.
- Fragrances are designed at concentrations based on international standards (IFRA).
My commitment to skincare
- Formulated with a target of 90% or more naturally derived ingredients (including water).
- No silicones, alcohol, synthetic fragrances, or animal-derived ingredients.
- No synthetic colors, except for rinse-off products.
- No ingredients are used unless their necessity can be explained.
NAIA Amenity Items
Concentrated blessings of Noto, including sake lees rich in amino acids, handmade charcoal, and rice bran.
The fragrance is blended using only 100% natural essential oils.
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Aqua Cleansing Gel
Click here for detailsWrap, drop, and replenish moisture. This stress-free water gel cleanser minimizes burden on the skin.
Product volume: 5g / 1 night's supply
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Kikusumi & Sake Lees Facial Cleansing Foam (Camphor Scent)
Click here for detailsHand-baked kikusumi charcoal gently absorbs dirt from pores. The power of sake lees leaves your skin feeling more hydrated and purified than before washing.
Product capacity: 2g / 1 night's supply
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Sake Lees Clear Essence Lotion
Click here for detailsDelivering the benefits of fermented concentrated extract to your skin. A rich lotion that leaves your skin with a captivating translucence.
Product volume: 5ml / 1-night supply
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Komenuka Precious Serum Emulsion
Click here for detailsEach use leaves skin plump and smooth. An emulsion made like a beauty serum, encapsulating a highly concentrated serum.
Product volume: 2ml / 1 night's supply
Selectable Display Options
We've created a display stand to beautifully showcase the special cards containing amenity pouches.
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Noto Hiba Wood Card Holder
Handcrafted by local artisans from Noto Hiba wood, nurtured by the climate of Oku-Noto. Custom branding with logos and messages is also available.
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NAIA Brand Card
A NAIA brand card to accompany the amenities, quietly conveying to guests our commitment to natural materials.
Face and body care products
We also offer this product for in-room amenities and for sale at our in-house shops.
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To product pageAqua Cleansing Gel
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To product pageKikusumi & Sake Lees Facial Cleansing Foam - Camphor Scent
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To Product PageSake Lees Clear Essence Lotion
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Product pageKomenuka Precious Serum Emulsion
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To product pageNoto Hiba Bath Salts
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To the product pageMoist Hand Soap
NAIA導入施設・ホテル
Frequently asked questions
Can it be introduced in small facilities, such as those that rent out an entire building?
Yes, of course. We want to support owners who wish to provide safe and high-quality products to their guests. Please feel free to contact us first.
Please tell me what size amenities are provided.
Guests can choose from three styles to suit their facility's concept: the "pouch set" for single-use, the "mini bottle" as a souvenir for guests to take home, and the "main product (with some refillable options)" to reduce environmental impact.
What are the characteristics of items that use Noto ingredients?
We maximize the appeal of Noto's traditional natural materials, using "Noto sake lees" which are high in sugar content and rich in amino acids and minerals, and "Noto Hiba cypress" which is expected to have a relaxing effect.
Can I try a sample before committing to a purchase?
Yes, we will send you samples after we have discussed the concept of your facility and the items you would like. Please feel free to make a request using the inquiry form on this page.
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For corporate customers
Contact form is hereIf you are a representative considering introducing our services at a hotel, ryokan, hot spring facility, etc., please feel free to contact us.
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