Hand Serum - Scent of a Forest After the Rain
- Regular price
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¥2,090 - Regular price
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- Sale price
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¥2,090
From Face to Hands: The Concept of Protection.
Make Proactive Care a Habit with the Power of Rice and Fermentation.
A hand serum that moisturizes and keeps hands healthy. We aimed to design a product that leads to healthy hands resilient to external stimuli, much like robust crops that take root and withstand rain and wind. Noto-produced rice bran extract* and aged sake lees super-concentrated extract* deeply penetrate the stratum corneum, providing a fresh and moisturized feel. With each application, it strengthens the skin from within. The plant-derived soft wax "Phytoglycerin Balm*" forms a smooth, moisturizing veil, protecting hands from irritation such as dishwashing and alcohol sanitizers. The gentle, calming scent is based on Noto Hiba essential oil, inviting deep breaths.
*Rice bran extract: skin softening agent *Aged sake lees super-concentrated extract: sake lees extract (moisturizing agent) *Phytoglycerin balm: ((C12-18) alkanoyl glycerin/sebacic acid) copolymer (moisturizing agent) *First in Japan: Our Rice Bandage Cream is the first cosmetic product in Japan to contain ((C12-18) alkanoyl glycerin/sebacic acid) copolymer (according to "Cosmetics Survey" conducted in September 2025 by TPC Marketing Research Co., Ltd.)
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Our proprietary ingredient that works on your skin

Noto-produced sake lees super concentrated extract*
A rich extract derived solely from beauty ingredients, based on our unique Noto aged sake lees powder*, which is a concentrated blend of natural moisturizing factors such as amino acids and minerals, and alpha-EG, a substance produced during sake fermentation.
*Noto aged sake lees powder, Noto aged sake lees ultra-concentrated extract: Sake lees extract (moisturizing ingredient)

Noto-sourced Rice Bran Extract*
An extract taken from rice bran, derived from rice organically grown in Suzu City, using a plant-derived moisturizer. Suzu City is located by the sea, so the soil is rich in marine minerals. The extract is rich in B vitamins, which help maintain healthy skin.
* Noto Rice Bran Extract: Aspergillus/Rice Ferment Extract (skin softening agent, moisturizing ingredient)

Melts with body temperature, into a veil of moisture
Formulated with the moisturizing ingredient "Phyto Glycerin Balm*", which is also found in Rice Bandage Cream. It feels fresh upon application and adheres perfectly to the hands as it blends with body temperature. It creates an invisible moisturizing protective film that envelops the skin to protect it from external factors.
*Phyto Glycerin Balm: (C12-18) Alkanoyl Glycerin/Sebacic Acid) Copolymer (moisturizing ingredient)

Before you even feel your hands getting rough. Replenish your skin's barrier and protect it thoroughly.
It supports the skin's barrier function, which can often be compromised by frequent hand washing and sanitizing. A moisturizing veil that locks in hydrating ingredients protects the skin and guards against dryness. Formulated to be gentle on delicate skin, it's also suitable for intensive care when you're concerned about rough hands.

Non-greasy formula for lasting comfort
It's designed not only to cover the surface of your hands but also to deliver beauty ingredients and appropriate oils deep into the stratum corneum. The water-based formula is non-sticky and absorbs quickly into the skin. Perfect for use between work or household chores, or during your relaxing time before bed.
*Penetration: into the stratum corneum

Forest after the rain ~Deep breath & Relax~
Inspired by the image of the Noto forest after a rainfall, where the scent of trees and soil hangs in the air, this fragrance is a blend of our proprietary Noto hiba essential oil with other calming essential oils such as juniper berry, marjoram, palmarosa, and frankincense.

Both Ingredients and Containers Are 100% Noto-Made
NAIA's new initiative, realized with Topatech Co., Ltd., an aluminum tube manufacturer in Wajima City, Ishikawa Prefecture, completes the entire package manufacturing process within the region, creating a circular economy in Noto.

