2026.04.08

New Hand Serum with "Forest Scent After the Rain" Launches This Spring

A new hand serum is being released from NAIA's "Forest Scent After the Rain" series.

Just like your face, your hands also need proactive care to "protect" them.

NAIA Hand Serum - Forest Scent After the Rain -

The concept of protection extends from face to hands.
Make proactive care a habit with the power of rice and fermentation.

Scheduled for nationwide release on April 15, 2026
50g / 2,090 yen (tax included)

A hand serum that moisturizes and keeps your hands healthy.
The gentle scent reminiscent of the Noto forest creates a calming hand care experience.

Melts with body temperature to form a moisturizing veil

Contains the moisturizing ingredient "Phytoglycerin Balm*" also formulated in "NAIA Rice Bandage Cream".
It feels fresh upon application and adheres closely to the skin as it blends with your body temperature.
It creates an invisible protective moisturizing film, enveloping the skin to shield it from external factors.

*Phytoglycerin Balm: (C12-18) Alkanoyl Glycerin/Sebacic Acid) Copolymer (moisturizing ingredient)

NAIA's New Manufacturing, Created Together with the Region

This time, in cooperation with a manufacturer in Wajima City, Ishikawa Prefecture, we completed the entire container, including the aluminum tube, within the region.
From the contents to the packaging, this is NAIA's new endeavor to create a complete Noto cycle.

Forest After the Rain ~Deep Breath & Relaxation~

The scent is a blend of Noto Hiba essential oil, developed in-house.
It offers a moment of calm, like taking a deep breath in a forest after the rain.

■ Release Schedule

[Nationwide Release]

April 15 (Wednesday) NAIA official online store, various retailers

[Pre-sale]

Pre-sales are already underway in various locations prior to the nationwide release.

・April 6 (Mon) to end of June 2026 (planned)
"WELLSPRING Ishikawa Store" (limited-time release)
▶Click here for event details

・April 8 (Wed) to April 12 (Sun) 2026
JR Kyoto Isetan Pop-up "think good ~Connecting Kyoto, Continuing to Tomorrow~" within the Well Green Lab booth
▶Click here for event details

・April 10 (Fri) to May 6 (Wed/holiday) 2026
Within "Hiroshima Beauty Edit" on the 1st floor of Sogo Hiroshima Store
▶Click here for event details

With the start of spring, many people are beginning new chapters in their lives.

May this item gently and powerfully support your daily life as you embark on this new season.

If you are in the vicinity, please come and experience this scent and feel for yourself.