2025.11.14
【Important】Notice of Noto Hiba Spray 300ml Renewal and Price Revision
Thank you for always choosing NAIA.
Since April 2024, NAIA has been renewing its brand and sequentially refreshing and launching new products.
This time, the "Noto Hiba Spray 300ml" will also undergo a package design renewal starting November 18.
■About the New Packaging
The new packaging will be used for shipments starting Tuesday, November 18.
■Product Name Change
Along with the refreshed package design, the name will be changed to better convey its uses (space/fabric purification / deodorization) and the characteristics of its contents.
【Previous Name】"Noto Hiba Spray 300ml"
【New Name】"Noto Hiba Natural Clean Mist 300ml"
■About the Price Revision
At NAIA, we manufacture our products using methods that spare no effort, from selecting raw timber to distillation, so that you can enjoy the natural fragrance of Noto Hiba.
However, the raw material costs and processing costs for extracting Noto Hiba essential oil have significantly increased, and labor and delivery costs also remain high.
In order to continue delivering products without compromising quality even under these circumstances,
we have decided to revise the price when the new product launches on Tuesday, November 18, 2025.
【Previous Price】 1,980 yen (tax included)
【Revised Price】 2,200 yen (tax included)
We will continue to carefully manufacture each product, valuing our commitment to "bringing the blessings of Noto's wood into daily life." We kindly ask for your understanding.
■No Changes to Contents or Ingredients
This renewal is only for the packaging and name. There are no changes to the manufacturing method, ingredients, or quality.
This product is made only from distilled water containing the natural aromatic components of Hiba, obtained by carefully distilling Noto Hiba. No preservatives / alcohol / synthetic fragrances are used.
The "refill" can also continue to be used as before.
■Initiative for the "Ishikawa Wood" Circular Economy Fund
On October 23, 2025, NAIA began an initiative to donate a portion of the sales from products using Noto Hiba-derived raw materials (essential oils and distilled water) to the "Ate Support Type" fund, which supports the circular economy of "Ishikawa wood" and is operated by the Ishikawa Prefectural Forest Association. This initiative aims to connect the Noto Hiba forest to the future, together with customers who purchase NAIA products.
▶Ishikawa Prefectural Forest Association Official Website
"Noto Hiba Natural Clean Mist" is also subject to this donation. By using it in your daily life, you contribute to nurturing the Noto Hiba forest and Japan's satoyama (traditional rural landscapes).
Thank you for your continued support of NAIA.