2026.04.09

Appearing at Sogo Hiroshima's "Hiroshima Beauty Edit" (4/10 - 5/6)

NAIA items will be available for a limited time at "Hiroshima Beauty Edit" on the 1st floor of Sogo Hiroshima.

This is the first time we can deliver directly to the people of Hiroshima.

We have a selection of Noto Hiba scented items that will relieve the tension of a new start.

During this period, we will also be pre-selling our new product, "Hand Serum: Scent of a Forest After Rain," which will be released nationwide on Wednesday, April 15th.

NAIA Hand Serum: Scent of a Forest After Rain

From facial care to hand care, the concept is protection.
Make proactive care a habit with the power of rice and fermentation.

Scheduled for nationwide release on April 15, 2026
50g / 2,090 yen (tax included)

A hand serum that moisturizes and keeps the skin of your hands healthy.
The gentle scent, reminiscent of the Noto forest, creates a calming hand care experience.

Please take this opportunity to visit us.

■ Event Information

【Scheduled sales period】April 10 (Friday) - May 6 (Wednesday, holiday transfer)

【Business hours】10:00～20:00

【Location】Sogo Hiroshima Store 1F, within Hiroshima Beauty Edit (6-27 Motomachi, Naka-ku, Hiroshima City, Hiroshima Prefecture 730-8501) Click here for store information