2026.06.22

Skin that won't be defeated by the summer sun: A rich moisturizing care for adults, filled with the blessings of sake lees

The sun's intensity is increasing, and the season where we need to be seriously concerned about UV rays has finally arrived.

Even if we're careful with hats and parasols, we might accidentally get sunburned, or our skin might lose moisture due to air conditioning. Summer skin is exposed to a harsher environment than we realize.

It's important to gently care for skin damaged by dryness from sunburn and other factors, and to moisturize it even more carefully than usual.

For adult skin that tends to be unstable in summer, we highly recommend NAIA's "Sake Kasu Clear Essence Lotion."

Sake Kasu Clear Essence Lotion

Sake Kasu Clear Essence Lotion 120ml

¥4,300 (tax included)

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Why NAIA's lotion is essential for summer skin

There are three reasons why this lotion, packed with the blessings of nature and the power of fermentation, is perfect for summer skin.

1. The blessings of fermentation richly moisturize every corner of the stratum corneum

Luxuriously formulated with "Noto-produced rice bran extract (*1)" derived from our specially cultivated rice, and "Noto-produced aged sake lees ultra-concentrated extract (*2)," rich in amino acids, born from sake brewing in Oku-Noto. Moisturizing ingredients such as amino acids and organic acids created through fermentation form a dense film on the surface of summer skin, which tends to be dry and rough, to retain moisture.

2. Serum-like richness for firmness, elasticity, and radiance

The slightly viscous texture feels as if you're applying a serum. It envelops the skin with freshness, providing "moisturizing," "improved firmness and elasticity," and "radiance and refined texture." It prevents dryness caused by accidental sunburn and leads to plump, moisturized skin with a translucent (or clear) impression (*3).

3. Refreshing scent and gentleness that is comfortable for summer skin and mind

A slightly spicy citrus scent from a blend of six essential oils, centered around Litsea cubeba, transforms sweaty summer skincare time into a refreshing and comforting moment of relaxation. Furthermore, the formula has been patch-tested (*4) with the cooperation of people with sensitive skin, making it gentle even for delicate summer skin.

Cherish your skin with careful hydration this summer

At the end of a day exposed to strong sunlight, the time spent looking in the mirror is not just about grooming your skin, but also a precious moment to gently care for yourself after a hard day's work.

The blessings of fermentation, nurtured slowly over time in Noto's rich nature. The mellow drops gently envelop the skin, filling it with fresh moisture.

Even on days when you accidentally get sunburned, or when you feel a little tired from the air conditioning, there's no need to rush. Tonight's careful extra step will lead to confident skin tomorrow.

This summer, why not entrust yourself to NAIA's rich hydration and slowly cultivate fresh, translucent (*3), healthy skin? Step by step, let's nurture skin that becomes more beloved with each passing season. May your daily life be filled with comfortable beauty.

【Product Information】

*1 Noto-produced rice bran extract: Rice bran extract (skin softening ingredient) *2 Noto-produced aged sake lees ultra-concentrated extract: Sake lees (moisturizing ingredient) *3 Translucence: Skin impression due to moisture *4 Patch tested: Does not mean that all people will not experience allergies or skin problems.

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