2026.7.21.
Soothe Summer's "Hidden Dryness" with Noto's Bounty. How to Choose Between NAIA's Two Face Masks for Ultimate Comfort
With the summer sun growing more intense by the day, it's the season when skin stickiness and oiliness become a concern. In fact, due to air conditioning and UV damage, the inner layers of summer skin often lose moisture, leading to "inner dryness."
Why not treat your skin to a luxurious reward with a face mask infused with the blessings of Noto? Two types of masks, born in Noto and gentle on both skin and the environment, will tenderly envelop your summer-damaged skin.
"Sake Lees Face Mask" for Everyday Comfort
The "Sake Lees Face Mask" is perfect for daily skincare, to be used casually after a bath. It is luxuriously formulated with highly concentrated aged sake lees extract* from Noto-grown rice, creating a fresh and light texture.
It gently softens summer skin, which tends to be stiff from UV exposure, and gives it a plump, translucent appearance*. This fragrance-free formula is also free of 6 additives*, making it safe for delicate summer skin and perfect for cooling down after a day in the sun.
For best results, try chilling the mask in the refrigerator before use. The cool sheet tightens your skin and comfortably soothes away the day's fatigue.
*Highly concentrated aged sake lees extract from Noto: moisturizing *Translucency: referring to the appearance of refined skin texture *6 additive-free formulation: No alcohol, silicone, fragrance, artificial coloring, mineral oil, or UV absorbers
"Rice Essence Glow Mask" for Special Evenings and Loved Ones
For special care once or twice a week, or as a thoughtful and sustainable gift for a loved one, the "Rice Essence Glow Mask" is perfect. In addition to fermented skin-beautifying ingredients like aged sake lees extract* and rice bran extract*, it is richly formulated with niacinamide* and α-arbutin*, which target the firmness and translucency desired by mature skin.
The unique, highly elastic single-sheet structure adheres snugly to the contours of your face, allowing you to relax comfortably without it slipping during your skincare routine.
The moment you open the package, a deep aromatic scent fills the air, as if you're standing in a "Noto forest after the rain." Enjoy a luxurious 15 minutes as your skin fills with a clear, radiant glow, like it's emitting light from within, as a reward at the end of your day.
Rice bran extract (skin softening ingredient) Aged sake lees ultra-concentrated extract: sake lees extract (moisturizing ingredient) Rice bran extract: skin softening ingredient Niacinamide: skin conditioning ingredient α-Arbutin: skin conditioning ingredient
Choosing the Right Mask for You Today
For everyday comfort and to gently maintain your skin's fundamental strength, we recommend the refreshing "Sake Lees Face Mask." This fragrance-free type, which feels gentle on the skin, contains Japanese herbal plant ingredients like Hatomugi (Job's Tears) and Peony, gently preventing summer skin roughness. It's perfect for rehydrating after a bath or as a morning routine before makeup, to give your skin a healthy firmness.
On the other hand, for a weekend treat after a long week, the night before an important event, or as a heartfelt gift for someone special, we highly recommend the rich "Rice Essence Glow Mask." Along with the luxurious firmness and radiance created by niacinamide and α-arbutin, which are beneficial for mature skin, the aroma of natural essential oils, reminiscent of a "Noto forest after the rain," that spreads the moment you open the package will deeply soothe even a mind tensed by busy days.
Does your skin today crave comfortable daily moisture? Or a special glow that satisfies your soul? Enjoy the bounty of Noto freely and luxuriously, like changing clothes, according to your mood and lifestyle.